Amitabh Bachchan



With a career spanning more than four decades and over 180 movies, Amitabh Bachchan has rightfully earned his iconic status as the most significant contributor to his industry.

Amitabh Bachchan is a man of great refinement, unchallenged in his credibility and standing as a global citizen. With his deep baritone voice and charisma, AB or Big B is also known for his generosity and social responsibility. Not only is he adored in India, he has a following of fans worldwide.

And this is why Royal® Basmati Rice, the #1 Authentic Indian Basmati Rice in America, is proud to have Amitabh Bachchan as our brand ambassador and representative. Just as he has mastered his craft, Royal® shines as the Basmati Rice of choice when cooking a rice dish – whether a main meal, a side dish or dessert.

Royal® Basmati Rice, with its enticing aroma, fluffy texture and beautiful grain is Amitabh Bachchan’s choice of rice. Shouldn’t it be yours?

Be sure to look for Amitabh Bachchan on our Royal® Chakki Atta and Royal® Basmati Rice bags.