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Dining with Royalty: Maneet Chauhan at Expo West

LOS ANGELES, CA (March 7, 2017) – Royal Basmati Rice, America’s bestselling basmati rice brand, has collaborated with critically acclaimed chef Maneet Chauhan to open The Royal Basmati Rice Bar, a pop-up restaurant at Natural Products Expo West 2017. For one day, guests will enjoy a unique tasting menu from Chauhan using Royal Basmati Rice to highlight its diversity, and the adaptability of the aromatic grain. Speaking of The Royal Basmati Rice Bar launch, Abhinav Arora, president of LT Foods Americas says, “We’re thrilled to be partnering with Maneet, who we truly believe to be one of the nation’s best chefs. Her ability to bring our product to life is outstanding. An organic collaboration, Maneet’s cooking style and Indian heritage gives Royal Basmati Rice the stage we need to show who we are.”

Chauhan, chef/owner of Chauhan Ale & Masala House and co-owner of Mantra Artisan Ales in Nashville, TN, is a prominent chef, author, restaurateur, and television personality best known for her recurring judge role on Food Network’s “Chopped.” Serving as brand ambassador for Royal Basmati Rice, Chauhan is a natural spokesperson for the brand due to her Indian heritage and vast culinary expertise, personifying the authenticity of the brand which prides itself on a deep-rooted understanding of legitimacy and sourcing ingredients from its country of origin. When devising the Royal Basmati Rice Bar menu, Chauhan juxtaposed both traditional rice preparations whilst observing other cultures, such as Brazil and Mexico, for an updated sensibility and look at the current culinary landscape.

Bringing Royal Basmati Rice to the forefront of consumer conversations, as well as showing the full flavor of the grain, The Royal Basmati Rice Bar menu consists of welcome drink, appetizer, entrée and dessert: Rose Cardamom Horchata, a Mexican inspired rice drink flavored with cardamom and rose; Bolinhos De Royal Arroz Tikki Brazilian inspired rice balls with Indian spices, Royal Basmati raita and mango mint chutney; Saffron Royal Basmati Stuffed Chicken Roulade tandoori flavored chicken with a creamy tikka sauce, and Steamed Banana Leaf Wrapped Royal Basmati Rice Parcels for dessert with mango, banana, roasted sesame seeds and whipped Royal Basmati cream.

Speaking of her involvement with Royal Basmati Rice and the creation of The Royal Basmati Rice Bar, Chauhan says “I’m always looking for new ways to display the diverse flavor profile of Royal Basmati Rice, with the Rice Bar giving me the perfect opportunity to infuse a variety of techniques and flavors. Looking to Mexican and Brazilian cultures for inspiration, I can’t wait to see customers tasting the menu, and seeing firsthand how exceptional Basmati Rice can be, enjoying the experience, and sharing with one another.”

The Royal Basmati Rice Bar will be located inside the Anaheim Convention Center at 800 West Katella Avenue in Anaheim, California in Hall C, booth #3073 and open on Saturday, March 11 from 11:00 a.m.- 5:00 p.m.. The Royal Basmati Rice Bar will host seatings at the top of every hour, by reservation only. For more information or to make a reservation, please contact Dana Kuritzkes, Dana@breadandbutterpr.com.

Additionally, housed under the LT Foods Americas umbrella along with Royal Basmati Rice, is Organic ecoLife, offering organically sourced rice, ancient grains, beans and seeds with farm-to-fork recipes available on the company’s website. All of ecoLife’s healthy premium organic products are grown in strict accordance with USDA Organic and Non-GMO Project Verified standards. Sourced from their country of origin and sustainably raised by over 75,000 registered organic farming families, ecoLife prides itself on providing their farming communities with assistance and free education in current social, economic and environmental best practices.

 

RESERVATIONS: Please contact Dana Kuritzkes, Dana@breadandbutterpr.com.

ABOUT ROYAL BASMATI RICE: Royal Basmati Rice is America’s #1 Basmati Rice under the flagship brand, ROYAL®, offering a variety of other specialty grains, including Jasmine Rice, Arborio Rice, Couscous, Quinoa and Sona Masoori Rice. Royal Basmati Rice grows in the foothills of the Himalayas, which is the only place authentic Basmati Rice can come from. Exceptionally fragrant, with a delicate taste and fluffy texture, it is deservedly the best-selling Basmati in America. Royal also offers the widest range of authentically sourced rice, pulses, ancient grains and seeds under the organic brand, ecoLife®, providing delicious products for wellness-oriented consumers without sacrificing nutritional value.

ABOUT MANEET CHAUHAN: Maneet Chauhan is the executive chef and co-owner of Chauhan Ale & Masala House and co-owner of Mantra Artisan Ales in Nashville, TN. Chef Chauhan is a recipient of the 2012 James Beard Foundation Broadcast Media Award for her role as a judge on Food Network’s “Chopped,” and sits on the show’s permanent panel of judges. She has also written her own cookbook, Flavors of My World.

 

MEDIA CONTACT

BREAD & BUTTER PUBLIC RELATIONS
Dana Kuritzkes
310.498.9135
Dana@breadandbutterpr.com

Amy Wilson
310.741.9026
Amy@breadandbutterpr.com